If you’re an app developer looking to make your app stand out in the online marketplace, there are some important steps you need to take if you want your app to succeed. App Store Optimization Services ASO is the strategy that encompasses all these aspects, from determining your keywords and creating your metadata to actually deciding how much money you’re willing to spend on ads. Here are the seven steps to help you succeed in your ASO strategy for your app.
Step 1: Define your objectives
All aspects of your ASO strategy should be driven by clearly defined objectives. These objectives could include a certain number of app store downloads or an increase in ranking for critical keywords. Whatever your goal, define it before you start planning and designing your strategy.
Step 2: Set up on iTunes Connect
Setting up on iTunes Connect is simple, but many developers overlook it. Don’t make that mistake! The first step in your ASO strategy is making sure you have an iTunes Connect account for your app. Setting up an account on iTunes Connect allows you to manage, edit and submit metadata for your application from within iTunes and also provides users with a way to leave reviews of your app.
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Step 3: Verify and upload your app icons
Now that you’ve selected your app icons, it’s time to verify and upload them. In order for customers to find your app on iTunes or Google Play, users will have to see your icon in search results. If you don’t upload a high quality icon that displays well in search results, users won’t be able to locate your app easily.
Step 4: Name and Categorize your App
You can’t optimize what you don’t know about. Make sure your app is properly named and categorized in iTunes Connect. A great app title will be short, sweet, and easy to understand at a glance. Make sure that your category is reflective of your app and optimized for keyword searches in Apple’s Top Charts section.
Step 5: Fill out All Metadata Fields
The five main categories of metadata you should fill out are: name, description, keywords, copyright and rating. If you don’t fill these out now, Google will do it for you. And if they can’t find anything in your app that relates to these fields, they might not rank your app very highly in search results. It’s easier now than ever before to get an accurate list of keywords from an app store and make sure your metadata is ready for prime time!
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Step 6: Add keywords to the keywords field in iTunes Connect
Don’t just add your keywords and call it a day. Think about how you want people to find your app. Do you want people searching for piano lessons in their app store, or are you more interested in driving traffic from search terms like music lessons? (This is a question only you can answer.) Once you’ve made a decision on what keywords are most important, be sure to add them into your keyword field in iTunes Connect.
Step 7: Create an ASO checklist
This checklist is a great way to remember all of your ASO best practices in one place, as well as track your progress on actions you want to take. You can keep it in Evernote, Google Sheets or any other type of document that suits you. Your checklist should include both long and short-term action items so that you can continually improve your results over time. To build out your list, use some of these questions
Understanding ASO is crucial for your app’s success. It takes a lot of research and testing, but understanding these seven steps will give you an advantage over competitors in your market.
Keep in mind that ASO is constantly changing—with more apps being released every day, so it’s important to stay up-to-date on best practices and new strategies as they come out. When implementing these steps, make sure you understand how they will impact your app store rankings before making changes
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