When businesses utilise videos to raise awareness of their brand, this is known as video marketing which strengthens engagement and increases sales. For ad creation and marketing, digital marketers must strike a suitable balance and mix of video content.
You can make marketing films that astonish your viewers with a little planning and a dash of ingenuity. Video marketing has grown in popularity and is now a requirement for all marketers. Video marketing helps explore products by seating at any corner of the world. This attracts the consumer and helps to increase business revenue.
According to data analysis by experts, video will account for 85% of all internet traffic. Given this, plus the fact that the sales process is increasingly moving online, it should be no surprise that marketers discovered videos to be a powerful tool for driving conversions.
Before we get into the numbers, let’s look at the different types of videos you can use to promote your company. Different types of videos are typically featured on the front page of a website and product or landing pages.
The following are some examples of video content marketing:
- Vlogs are video diaries (video blogs)
- Interviews on video
- Video tutorials like cooking, gadgets, etc.
- Presentations on video
- Demonstrations and reviews of products
- Testimonials on video
- Streams of live events have been recorded.
- Advertisements in video
Stats and figures:
Is it worth it to invest in video marketing? It is, according to research. Wyzowl discovered the following in their 2020 report:
- According to 90 per cent of video marketers, video provides a solid return on investment.
- According to 82 per cent of video marketers, video aids in lead generation.
- Video has increased traffic to 87% of video marketers’ websites.
- According to 81 per cent of video marketers, video has directly aided in increasing sales.
- According to Animoto’s Social Video Forecast, 92 per cent of marketers are satisfied with the return on investment of video marketing on social media.
Consumers watch videos to learn more about your product
It should be no surprise that many individuals research a product by watching videos before buying it. They can observe how it operates, learn how to use it, or simply learn more about its characteristics.
This can be quite useful in the decision-making process of consumers. Did you know that the “lack of information about a product” was reported by 57 per cent of buyers as the top reason for abandoning an online purchase?
As you can see, the absence of a product video on the internet can immediately eliminate half of the possible conversions. Furthermore, several businesses found that simply showing product videos increased their sales by a stunning 144 per cent!
As you can see, making product and tutorial videos is an excellent approach to increase sales. But where do you begin?
Creating a YouTube account for your company would be a great place to start. You could use the platform to embed videos on your website or post content for your customers there. In any case, it’s an invaluable resource, so take advantage of it to the maximum.
Use Social Media to Promote Your Brand’s Video Content
Because most marketers (85 per cent) feel that social media is a great way to get your brand noticed, it’s only natural that we’d include it on our list. Because social media marketing has been shown to offer a high return on investment, many firms have focused on their social media marketing tactics and presence.
But how might videos assist you in your social media endeavours? Here are a few statistics that you might find interesting:
- According to Word Stream, social videos are 12 times more likely than other types of content to be shared.
- LinkedIn video advertising reaches 50 per cent more individuals than any other option.
- On social media, 93 per cent of marketers claim to have effectively converted leads into customers.
Product Demonstrations
Product videos are the most straightforward and obvious way to pique the interest of potential customers in a new product. For instance, you may easily convert a customer’s maybe to ‘certainly’ by shooting a clear, close-up view of the product you want to market and offering a compelling description of its features. You can edit your videos with the help of a video editor to grab the attention of your audience.
When shooting your product, make sure to acquire a variety of perspectives and utilise good, professional lighting. You might want to have a celebrity test the product, have a member of the creative team answer questions or even put it in the hands of a potential buyer.
Vlogging
It is one way that businesses can take advantage of free YouTube advertising without having to create the video themselves in some situations. It entails a member of your staff providing an in-depth, visual overview of your business’s latest goods or innovations, letting customers meet the people behind the brand and learn more about what goes on behind the scenes.
Introduction video
Your website is ideal for a video that introduces your organisation and products and services. By using video, you can introduce your management team to potential customers. It can also display your production or service operations. These introductions can help you develop and maintain relationships with clients in far-flung locations.
Your home page is the best spot for an introduction video, but you may also put one on your product or service pages, management page, contact us page, and other places. The idea is to personalise the messages to your specific requirements.
Video Has a Lot of Power!
As we’ve seen, videos are strong tools that can help you increase sales and perhaps gain some repeat customers. And the best part is that videos can be used in all aspects of marketing. Whether your primary sales funnel is generated by internet ads, social media, organic traffic, or email campaigns, videos may be a significant tool. So don’t miss out on this fantastic opportunity to use video to explode your business!
Due to low internet charges and high-speed internet, users spend their maximum time watching videos. Video might increase sales through advertisement, as the impact of videos is more than any other medium of expression. It encourages interaction on your digital/online networks, educates your audience, and enables you to reach out to them in a new way.
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