Indian Sanitary Napkin Market Overview:
IMARC Group’s latest research report, titled “Indian Sanitary Napkin Market Share: Industry Trends, Size, Growth, Opportunity, and Forecast 2022-2027,” offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
The Indian Sanitary Napkin Market size reached a value of US$ 618.38 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,185.02 Million by 2027, exhibiting a CAGR of 11.45% during 2022-2027. Sanitary napkins are thin pads that help in soaking menstrual fluid during menstruation. These are made of absorbent materials and can be found in different sizes and shapes with varying capacities of absorption. In India, these sanitary napkins are either made of non-biodegradable cellulosic fiber or biodegradable materials, such as bamboo fiber, banana fiber, and cotton.
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COVID-19 Impact Overview:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Top Companies in Indian Sanitary Napkin Market Research Report:
- Johnson & Johnson
- Emami, Ltd.
Indian Sanitary Industry Trends:
The market in India is majorly driven by the increasing working female population. This, in confluence with the inflating disposable income levels of individuals, is significantly contributing to the market growth.
Furthermore, the rising health awareness among the masses, coupled with the increasing demand for personal hygiene products, has positively influenced the market growth.
Moreover, various technological advancements, such as the advent of superabsorbent fiber technology that aids in high absorption capabilities in sanitary napkins, are creating a positive outlook for the market. Additionally, the introduction of eco-friendly sanitary pads due to an enhanced focus on sustainable development among the masses is also providing an impetus to market growth.
Important Attribute and highlights of the Report:
- Detailed analysis of the market share
- Market Segmentation by product type and distributional channel.
- Historical, current, and projected size of the market in terms of volume and value
- Latest industry trends and developments
- Competitive Landscape for Indian Sanitary Napkin Market Strategies of major players and product offerings
Key Market Segmentation:
Breakup by Product Type:
- Disposable Menstrual Pads
- Cloth Menstrual Pads
- Biodegradable Menstrual Pads
Based on the product type, the market has been segmented into disposable, cloth, and biodegradable menstrual pads. At present, disposable menstrual pads represent the most popular product type.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. Currently, supermarkets and hypermarkets represent the largest segment, holding the majority of the total market share.
Breakup by Region:
- Tamil Nadu
On the geographical front, Maharashtra exhibits a clear dominance in India. It is followed by Delhi-NCR, Tamil Nadu, Karnataka, Gujarat, and others.
The competitive landscape of the market has been examined, with some of the key players being The Proctor and Gamble Company, Johnson & Johnson Services Inc., Unicharm Corporation, Emami Limited, Mankind Pharma, Kimberly-Clark Corporation, and Edgewell Personal Care.
Who we are:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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